ecoLove cleaning products: Logo and branding

Design of logo, branding styles and labelling

ecoLove is a Sydney-based brand offering eco-friendly, non-toxic cleaning products. A logo and cohesive visual system were developed to reflect the values of simplicity, trust, and sustainability.

Design elements — from clean sans-serif typography and soft curves to a bold, modern colour palette — aimed to create trust at first glance. Product lines were colour-coded for easy recognition across labels and packaging. The branding speaks to a contemporary, eco-aware audience with clarity and calm confidence.