ecoLove cleaning products: Logo and branding

Creating a clear visual identity for an eco-friendly product range

ecoLove is a Sydney-based brand offering eco-friendly, non-toxic cleaning products. The identity needed to feel clean, trustworthy and contemporary while clearly distinguishing different product lines.

A simple logo and flexible visual system were developed around soft curves, bold colour coding and clear sans-serif typography. The spray-bottle symbol gives the mark an immediate connection to the product category, while the rounded forms keep the identity friendly and approachable.

The branding was applied across labels, packaging and product mockups, creating a consistent system for recognition across the range.

Outputs: Logo • Brand identity • Packaging • Product labels • Visual system